Amy Norman
Combining joy and grit with a global perspective, Amy Norman is an entrepreneur, founder, speaker, and writer. With experience pivoting and persevering, Amy has founded, led, and scaled two pathbreaking companies with global perspectives: Little Passports and Nellie.
Today, she shares her unique leadership insights, helps people transform through travel, and changes the conversation around entrepreneurship, resiliency, and finding joy in work.
Transformation happens off the beaten path.
Amy's Milestones
With a pedigreed background–including three masters degrees and roles at McKinsey, KPMG, and eBay—Amy Norman decided to blaze her own trail, building a one-of-a-kind career that draws on her international upbringing and commitment to cross-cultural understanding. She launched Little Passports, a curiosity-building subscription box service, ahead of the curve.
At the same time, Amy Norman faced deep personal loss and upheaval, becoming a first-time founder and CEO while navigating a time of turmoil. She built deep resiliency and began sharing her story, all while building, scaling, and later selling Little Passports.
Building on her passion for connecting people and communities across the globe, Amy Norman founded and launched Nellie, bringing luxurious, transformative, and discerning travel to clients.
Nellie creates and curates one-of-a-kind travel experiences. With itineraries bespoke to each traveler, impactful connections with local guides and communities, and activities reflective of travelers’ values and interests, Nellie offers transformative adventures across the globe.
Nellie’s trips are all about connection, community, and discovery.
Traveling with Nellie helps you experience your dream destination the way you wish to explore, saving you time on planning and curating exclusive and unforgettable experiences along the way. Nellie’s trips foster deeper connections, both with loved ones you travel with, and with the people you meet as guides and friends.
- Leah H.
Speaking
Amy Norman is a thought leader and trusted voice on unconventional entrepreneurship, transformative travel, personal resiliency, and finding joy in work.
Amy speaks on her powerful journey—forging her own path and launching her first company, Little Passports, during a time of personal upheaval—inspiring audiences everywhere.
With a global perspective, unique track record, and commitment to tenacity and joy, Amy is changing the conversation on entrepreneurship, travel, and more.
Testimonials
Amy Norman’s newsletter is all about life-changing travel, persevering through obstacles, and leading prosperous businesses. Subscribe for personal stories, professional insights, and updates on all things experiential travel.
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A Wall Street Journal report highlights the rising cost and competition of Facebook advertising for small businesses. One standout example is Little Passports, which scaled its Facebook ad spend to as much as $250,000 per month by rigorously testing ads and leveraging Facebook’s Lookalike Audiences.
Amy Norman shares her journey building an award-winning educational subscription brand rooted in curiosity, global learning, and hands-on discovery. Drawing on her international upbringing and leadership experience, Amy reflects on the importance of mentorship, self-belief, and long-term patience in entrepreneurship while addressing the systemic barriers women founders still face in society.
Amy Norman shares how founders can unintentionally limit their teams’ success through common early-stage management mistakes, from assigning tasks instead of objectives to confusing long hours with meaningful output.
Ready to bring Amy’s message to your workshop, company, or conference? Looking for collaborators for a new global-focused business? Reach out to Amy with any inquiries, questions, and invitations.